Digital Marketing Specialist
TOTEME is looking for a Digital Marketing Specialist to join the team in Stockholm. In this role you will oversee all performance marketing-related activities, making sure that TOTEME has a best in class online marketing funnel. You will manage TOTEME’s paid search strategies and optimize the result of TOTEME’s digital marketing efforts.
The role
- Define TOTEME’s overall long term performance marketing strategy, delivering on the goals in TOTEME’s predefined growth plan, including proposed ROAS and budget targets
- Actively set the agenda for all paid search activities in the whole funnel, together with the team and partners
- Work closely with the Ecommerce Manager and team to ensure that TOTEME proactively meet the customer needs across multiple dimensions
- Define the framework for testing, implementation and reporting on campaign performance through the pre-purchase funnel, site customer journey and cross-channel A/B testing
- Together with the team and partners, execute tests, collect and analyze data, and identify trends and insights in order to achieve and improve ROAS & ROI through digital marketing channels
- Together with the team and partners, effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that appear
- Gather, measure and report on total traffic and the efficiency of different initiatives (paid and organic)
- Define, report and analyze all relevant KPIs of current and past campaigns
- Track implementation, compliance, etc.
- Manage first, second and third party data
- Ensure appropriate on-site analytics for toteme-studio.com, including tagging, tracking and data management
- Drive the innovation agenda for continued development and improvement on a smaller and larger scale
- Constantly strive to improve TOTEME’s offer to proactively meet the consumer on platforms used globally, as well as market specific platforms
- Collect insights on campaign performance for insight sharing with the Communication and Buying teams, etc.
Your profile
- A BSc/MS degree in Marketing or a quantitative, test-driven field
- Proven digital marketing experience and success at managing campaigns across search engines and social platforms
- The ability to balance brand and sales objectives while developing and managing full marketing funnels
- Broad functional knowledge and proficient with technical and operational aspects across several digital marketing segments, including digital advertising, SEO/SEM and how these capabilities interact
- An interest in total traffic, how channels perform together and how to optimize funnel and total ROAS
- The ability to track multiple marketing initiatives, analyze results and recommend changes based on insights
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo and Search Ignite)
- Extensive experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture and WebTrends)
- Experienced with Google Data Studio
- Well-versed in performance marketing, conversion and online customer acquisition
- Experience from generating SEM and SEO reports
- Familiarity with A/B testing and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- On top of current trends and best practices within digital marketing
About you
- Solution-oriented with strong organizational and management skills
- Business and results-oriented with a strong commercial drive and a profit and loss mindset
- Strong analytical skills with a broad understanding of making decisions based on existing information and data
- Fluent in English
This is a full time position based at TOTEME's Stockholm office with an immediate start.
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